On Amazon Sidewalk – Badge Guidelines
On Amazon Sidewalk Badge Guidelines
The On Amazon Sidewalk badge may only be used in connection with AS Devices (as defined in the AWS Service Terms), which includes any of your devices or chips that connect to Amazon Sidewalk, that have been and remain qualified through the On Amazon Sidewalk qualification program. Any developer or chip manufacturer that is incorporating the On Amazon Sidewalk badge, logo, or symbols into their content should use the guidance outlined below.
For a company to download and use Sidewalk’s trademarks, the company must have completed the Sidewalk Qualification Process for the specific product the trademarks will be applied to. Amazon may revoke the right to use these trademarks at any time for any purpose.
What is the On Amazon Sidewalk Badge?
The On Amazon Sidewalk badge helps communicate the relationship between Amazon Sidewalk and your products or services. We encourage all qualified products to leverage the appropriate badge to drive consistency and brand recognition. Qualified products can integrate badges into product packaging, online placements, and marketing collateral.
Once qualified, if you would like to use the On Amazon Sidewalk badge, contact Amazon Sidewalk team to request for the applicable badge design to be provided to you. Don’t use multiple badges in your marketing collateral.
On Amazon Sidewalk Badge Usage Guidelines
Clear Space
Clear space is the area around the badge that should remain free of any other logos, graphics, text, or borders.
The minimum clear space for the logo should be equivalent to the height of the Amazon Sidewalk text, 
and logo must appear by itself in a clearly visible location.
Minimum Size
Horizontal badges must be no smaller than 7mm high for print, and 55px for 1x resolution screen, or 110 pixels on a 2x resolution screen.
Placement
When Amazon Sidewalk badges are used in third-party applications such as banner ads, as well as product packaging, retail displays, and marketing materials, the following guidelines should be followed:
Amazon Sidewalk badge should be a secondary element and not the primary branded element in the materials. The Amazon Sidewalk badge should be smaller than the key third-party product, message, or brand being represented. The Amazon Sidewalk badge in the lower third of the application or packaging when possible.
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